We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Here’s a Google Change You’ll Want to Know About
Google Chrome is, by far, the most popular web browser. In March of 2020, 49.3% of people going online used Chrome to do so. For that reason, it’s…
What’s the #1 Mistake Most Small Business Owners Make With Their Google Ads?
Google Ads are powerful – two-thirds of shoppers click on at least one Google Ad when they’re searching. Clicks on paid links – another way to say…
Mailchimp for Small Business Owners: Live Training Sneak Peek
If you’ve been trying to master Mailchimp and are having a tough time, take a sneak peek at what you’ll learn during TTG’s Step by…
Terrific Twitter News: Schedule Tweets Without Using a Third-Party Tool
145 million people use Twitter every day. Two-thirds of these users are male, and the majority of the platforms’ users are between the ages of 35-65….
Instagram: Where to Start?
Instagram is the marketing platform of choice for top fashion, lifestyle and design brands, as well as for retailers in those industries. It’s ideal for discovery, and…
LinkedIn Introduces Seriously Useful Retargeting Tools
Almost only counts in horseshoes and hand grenades. When you’re trying to connect with people on LinkedIn, you need a more precise, targeted approach. New retargeting…
Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing
If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once…
Instagram Challenges YouTube by Taking Steps to Make the Platform Safer
One of the great things about YouTube is that lots and lots of people watch it – especially younger shoppers, including Gen Z and Millennials. One…
Are You Making the Most Out of Your Email Marketing?
Email marketing certainly proved its worth during the pandemic, as smart brands used upbeat, relevant messages to stay connected to their customers. For brands that have either recently…
Here’s How YouTube’s New Chapters Feature Will Impact You – For DIY Digital Marketers
If you’re a small business owner who’s taken on the challenge of doing your own digital marketing, there’s no doubt YouTube may be of interest…
Understanding Page Experience: The New Criteria Google is Using to Rank Your Website
Google uses a number of factors to determine where your website appears in the results to relevant search queries. Over the past 18 months or so, we’ve…
Why Mentors Are Important – And How To Find One That’s Right For You
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” John Crosby’s quote really illuminates the value of…
Learn How to Perfect Your Google My Business Listing to Attract More Local Customers
One thing we’ve all learned during the pandemic is the value of local businesses. Many people didn’t realize how much they valued the businesses and…
If You’re Managing Your Own Google Ads & Have Lots of Questions This Session is For You
The great thing about Google Ads is that they’re very effective. When created, targeted, and deployed appropriately, Google Ads convert frequently. Search Engine Watch reports…
Relationship Building with Data-Driven Communications for Architects, Engineers & Builders
Getting back to work doesn’t mean getting back to normal. The COVID-19 pandemic has profoundly changed the way work gets done. In collaboration with Talisen…
Intimidated by Instagram? You Don’t Have to Be
Even before the pandemic, Instagram was poised to become the most important digital marketing platform for businesses seeking to reach young, relatively affluent buyers. That’s…
Thinking About a Digital Pop-Up Store? Here’s What You Need to Know
When you can’t see your customers in person, you need to see them online. Whether you’re an established online retailer or you’re new to eCommerce,…
3 Ways Working with a Marketing Mentor Can Help You Grow Your Business
There’s no such thing as one-size-fits-all advice. It doesn’t matter whether you’re talking about fitness, home improvement, or running a company – every individual has…