We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails
Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving…
Calls to Conversions in The Time of Corona: The Benefits of Call Tracking Software
It’s no “secret” that the key to attracting new leads lies in running a successful marketing campaign. But how can small business owners discern which…
It’s the Most Lucrative Time of The Year: Building Out Your Holiday Flows
You don’t have to be an eCommerce brand to capitalize on the most wonderful (and lucrative) time of the year. Whether you sell your products/services…
BigCommerce vs. Shopify for WordPress
BigCommerce vs. Shopify: Which eCommerce Platform Should I Integrate with WordPress? Congratulations— you’ve officially set up a WordPress site for your small business. You’ve optimized…
Why Social Media Marketing Won’t Work if You Act Like a Big Brand
Ah, social media… It all began in 2004 with the creation of Myspace. Shortly thereafter was the dawn of YouTube, followed by the rise of…
How to Improve Your Organic Reach on YouTube
Updated August 2021. As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach…
How Hard Is It to Make a Website?
There’s so much more than meets the eye when it comes to making a website. It’s not merely creating the website that you need to think about—…
Working with Influencers – When & Why to Do It
Updated July 2021. Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age,…
3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List
“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get…
Klaviyo Announces Signup Form A/B Testing
“It’s like putting your signup forms on autopilot with the smartest ecommerce data scientists available.” -Mike Green, Product Marketing Manager at Klaviyo. ATTENTION ALL GROWTH-FOCUSED…
Are Your Landing Pages Converting?
Being in the digital marketing world for over fifteen years, I’ve seen a lot of misconceptions about what a landing page is. The term, “landing page” is often used…
Are Your Digital Ads Actually Working? Do You Know How to Tell?
When done right, digital advertisements work to generate brand awareness, supercharge sales, and optimize conversions. The most important message in the previous statement for small…
For Online-Only Businesses: Yes, Your Address Is Still Important
In our nearly fifteen years of working with clients who want to boost their business by making improvements to their digital marketing strategy and online…
Insider Tips for Launching or Updating Your Business Website
Are you beginning to feel as if every small business is launching their own website? That’s because, well— they are. Digital marketing isn’t just for…
Thinking About Selling Online? Test the Waters with a Pop Up Shop
The pressures imposed by the COVID 19 pandemic have led many business owners to consider e-commerce. If you’ve been thinking about it but aren’t sure…
It’s Time to Add Video to Your Marketing Mix
Are your customers between 18 and 49 years old? Then you definitely want to connect with them using video: it’s the preferred messaging channel for…
Pandemic Proven: Pinterest’s Power for Small Business
During the shutdown, we learned that when people can’t get out, they spend a lot of time on their phone scrolling through social media. Pinterest…
Don’t Skip the SEO: It Really Helps You Get More Business
SEO, or Search Engine Optimization, is the process of adjusting your website to achieve a better position in search result listings. Being at or near…